Mavi Australia Exclusive
Mavi Australia have collaborated with the globally revered fashion photographer Ben Watts to showcase an Australian exclusive edit of the Mavi AW16 Collection. The concept is vibrantly brought to life with a unique blend of colour, fun and energy.
Featured: ALEXA Skinny Jean in Mid Gold Reform | LEILA Shirt in Blush White Stripe | ELKE Sweater in Blush
Mavi Australia comments:
“Mavi are the jeans of the people. And real people do real things. Like laundry. Like moving house. Like walking dogs and assembling furniture. The only difference being, Mavi people make doing these real life things look good ……..
We call it being MaviLous. And you can be it too. All you need are Mavi’s.”
Featured: SHE wears ADRIANA Jeans in Black Gold Reform Coated | ELKE Sweater in Powder Blue | HE wears MARCUS Jeans in Deep Ink White Edge
We worked with the very talented team at creative agency LOUD to ensure the concept was brought to life.
BEHIND THE LENS
Ben Watts is a renowned photographer who has worked with some of the biggest names in the biz. He also happens to be the brother of actress Naomi Watts. His colourful style has certainly brought life and energy to this exclusive editorial shoot.
A supplementary studio shoot, through the lens of Julie Healy, has extended the original concept and is a tongue in cheek pictorial of what everyday life throws at us. All we know is that you will always #beMaviLous in your Mavi’s.
IN THE FRAME
Model and Photographer Natalie Roser embodies the very notion of being MaviLous everyday! The hardworking Australian stunner has both brains and beauty, with a positive attitude towards her body, saying “healthy is the new cool”. Natalie is managed by Scoop Management.
Featured: ALEXA Jeans in Soft Grey Feather | CHLOE Collarless Shirt in Winter White | ELKE Sweater in Grey Heather Stripe
Our male model is notably Tyson Mullane, represented by Jaz Daly Management. Remarkably good looking & a boy from ‘The Shire”, Sydney, Tyson is also a film producer and has worked on various projects including the Tropfest award-winning film, Red Nuts.
The stunning Valerija Erokhina also graced us with her beauty as part of the campaign, on the books at Chic Model Management. Native to Russia, she spent her high school years here in Australia before pursuing modelling in 2006.
Featured: HE wears JAKE Jeans in Ink Brushed White Edge | SHE wears KRISTY Skinny Ankle Jeans in White Gold Reform with ISHA LS Top in Navy White Stripe
Creative Agency: LOUD
Photographer: Ben Watts
Stylist: Janai Anselmi
Hair & Makeup: Claire Thomson
Models: Natalie Roser
We hope you enjoy the creative edit as much as we enjoyed shooting it. To see our BEHIND THE SCENES video, click here.
Shop our new Autumn Winter Collection for men & women here
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