The New Blues – WHITE EDGE DENIM
Spring is officially here and Mavi Australia is at the ready with the perfect men’s denim for the warmer (and hotter) months, presenting our ‘White Edge Collection’, our feature collection for MEN this season.
The White Edge Collection defined :
- The truest of true, uncompromising indigo denim that is authentically aged and broken in
- Signature detailing, namely our ‘white edge’ on belt loops, pockets and inner seams for clean finished look
Our ‘White Edge Collection’ displays all the very best of Mavi’s long time experience and innovation in denim. Featuring white Selvedge edged denim (‘selvedge’ being the loop at the edge of the fabric) in an array of classic premium washes including ‘Light Denim’, ‘Mid Denim’, ‘Shaded Denim’, ‘Deep Ink Denim’ and Deep Brushed Denim’.
Our Creative Director Ali Hootman had this to say about Mavi’s White Edge Collection; ‘this is a perfect choice for the Spring Summer months adding fresh white edging to indigo hues and focusing on our classic men’s cuts including our slim leg ‘MARCUS’, straight leg ‘HUNTER’, Skinny leg, skinny ankle ‘JAMES’ and skinny, straight leg ‘JAKE. Even in a summery, temperate country like Australia denim jeans are still the first choice of wear for men all year round and we believe our Mavi denim is the very best quality at the most utilitarian price’.
We talked to some of our favourite Mavi wearing men about how they much they wear denim throughout the year and in particular how they wear it in the Spring/Summer months.
Jaymes Triglione : Model/Surfer (Jaymes featured in our Spring Summer 17 campaign shot by photographer Jake Terrey).
‘I always have a clean pair of jeans and a couple of dirty pairs of jeans hanging around the house. Denim is a great working fabric for me when building as it protects the knees. I am always wearing them all year round’.
Tom Farrelly : Model (Australian born Tom recently walked for Dolce & Gabbana in Milan and was included in their global campaign)
‘Denim is always my ‘go to’ for any temperature. It’s protective in a blustery wind and cooling in the summer months…it’s also just ‘cool’.
Jason Stevens, TV Host, Producer, Writer (Jason’s first feature film is due out early 2018)
‘I really love the MAVI fit. Sometimes I struggle to find jeans that fit my shape (which seems to be expanding by the minute!!) but these Jeans are really comfy.. so of course I wear my jeans in Summer, Winter, all year round’.